{"id":134,"date":"2020-09-23T02:29:03","date_gmt":"2020-09-23T02:29:03","guid":{"rendered":"https:\/\/www.livechatagent.com.au\/blog\/?p=134"},"modified":"2020-09-23T02:32:47","modified_gmt":"2020-09-23T02:32:47","slug":"boost-online-conversion-rates-using-live-chat-agent","status":"publish","type":"post","link":"https:\/\/www.livechatagent.com.au\/blog\/boost-online-conversion-rates-using-live-chat-agent\/","title":{"rendered":"How To Boost Your Online Conversion Rates Using Live Chat Agent"},"content":{"rendered":"

Online marketing has witnessed quite a few disruptions in this decade.<\/p>\n

From targeted video marketing to voice-powered search, there are loads of ways you can drive website traffic and increase your conversion rate.<\/p>\n

A managed live chat service<\/a> is one such method. It\u2019s simple. It\u2019s powerful. It works!<\/p>\n

Live chat is a popular tool now as it has a lot of power to be able to interact directly with customers in real-time on a website. A great example of this is automotive live chat.<\/p>\n

\"Live<\/p>\n

Live chat on your dealer website helps you build personal connections with your customers in real time when they are already engaged. Imagine how good they\u2019ll feel when they can reach you instantly and receive a personalised response. It\u2019s the first step towards building a loyal customer out of a website browser.<\/p>\n

There\u2019s no question that a managed live chat service enables you to qualify browsers quickly and creates more engagement with those customers. But how do we actually convert those customers into buyers?<\/p>\n

Keep reading to find out.<\/p>\n

Quick Response Times<\/strong><\/h2>\n

It\u2019s a little annoying to be on hold when talking on the phone. Even worse when you have to listen to some random 80\u2019s song!! With live chat, a visitor just stares at the empty chat box wondering if there\u2019s someone on the other side. The feeling is not too distant from the on hold music.<\/p>\n

If it\u2019s you on the other side you need to be ready and waiting to reply. Ideally, you should respond within a minute, but studies show that your response time must be under 10 seconds to mitigate the risk of losing them. People are impatient and need answers now, that\u2019s why they\u2019re online in the first place.<\/p>\n

Talk in their Lingo<\/strong><\/h2>\n

Most people, while chatting online, are relaxed and informal. How do you respond to them? In the same way.<\/p>\n

However, the live chat agent needs to stay professional while imitating the customer\u2019s style. It\u2019s alright if they want to chit chat. If they\u2019re direct, be direct back. After all, you\u2019re having a conversation.<\/p>\n

Increase in conversion rate is directly proportional to the engagement with website visitors. This means being relatable, friendly, and human. Let creativity and human warmth flow in your interactions.<\/p>\n

Communicate Value<\/strong><\/h2>\n

You could do much more with a live chat box than just interacting with customers.<\/p>\n

If your live chat box displays text by default, like \u201chave questions?\u201d or \u201cneed a deal?\u201d you have already started the conversation without actually typing out a message. Hence, your chat box itself is a way to reach out to customers.<\/p>\n

Make sure you include the right copy on your chat box. Your customers will feel welcomed and have positive thoughts about your business before even beginning to chat.<\/p>\n

You also add value when you answer their questions in detail and offer them a solution before you ask them anything. Being in service to the customer is the key here.<\/p>\n

Develop a Smooth Chat Protocol<\/strong><\/h2>\n

Creating protocols with your chat team will prepare you and them\u00a0 for any situation and will help you form a clear goal in mind. This will let your customer recognise you as having a top-class chat service and ultimately leads to the conversion you want. Keep in mind the following:<\/p>\n