{"id":145,"date":"2020-11-19T08:43:02","date_gmt":"2020-11-19T08:43:02","guid":{"rendered":"https:\/\/www.livechatagent.com.au\/blog\/?p=145"},"modified":"2021-01-25T11:54:10","modified_gmt":"2021-01-25T11:54:10","slug":"live-chat-most-powerful-sales-n-lead-generation-tool","status":"publish","type":"post","link":"https:\/\/www.livechatagent.com.au\/blog\/live-chat-most-powerful-sales-n-lead-generation-tool\/","title":{"rendered":"Why Live Chat is the Most Powerful Sales and Lead Generation Tool"},"content":{"rendered":"

In business, it\u2019s all about sales and leads. When website visitors have so many choices and options available, getting them to take action is tough.<\/p>\n

Even sites with high traffic struggle with turning those visitors into leads. Most of the first time visitors who come to your site are not ready to make a buying decision yet. How are you going to talk to them again?<\/p>\n

Enter live chat services.<\/p>\n

A live chat service provider enables companies to reach out to their online visitors and talk to them in real-time 24\/7. It helps gather information about visitors and convert them into qualified leads.<\/p>\n

It\u2019s a no brainer to say responding faster to a site visitor is going to leave a better impression and positively impacts their potential to convert.<\/p>\n

Many B2B companies utilise managed live chat service<\/a> on their websites. Because it helps people. It converts.<\/p>\n

Let\u2019s look at why live chat is the most powerful sales and lead generation tool.<\/p>\n

\"Live<\/strong><\/h2>\n

Quicker Response, More Leads<\/strong><\/h2>\n

Look around and you will find most companies don\u2019t seem to respond fast enough to capture the online visitors. Here\u2019s the data that tells the story.<\/p>\n

A study of over 400 sales teams conducted by Drift was looking at how fast the sales associates were responding to site visitor enquiries. The study also looked at how lead generation was impacted by the response times.<\/p>\n

Also Read: Live Chat Tips For Lead Generation<\/a><\/p>\n

It found that there was a 10x decrease in the possibility of making contact with a lead after 5 minutes without a response. If you don\u2019t respond for 15 minutes, all potential leads are lost.<\/p>\n

It seemed that most of the visitors, instead of waiting around, bounced back to Google and clicked the next ranking company. With a managed live chat service provider, your customers stick to your website and clarify their concerns.<\/p>\n

Live chat is the simplest and quickest way to qualify leads.<\/p>\n

Increased Conversion with Automated Triggers<\/strong><\/h2>\n

The level of engagement of your site visitors needs to be measured and understood if you\u2019re working towards increasing conversion. A live chat service provider could get those analytics from your visitor information and act in real-time.<\/p>\n

Automated triggers are effective in delivering personalised experiences to your site visitors and increase conversion.<\/p>\n

Let\u2019s look at the ways how automated triggers increase conversion.<\/p>\n