{"id":321,"date":"2022-06-29T05:08:51","date_gmt":"2022-06-29T05:08:51","guid":{"rendered":"https:\/\/www.livechatagent.com.au\/blog\/?p=321"},"modified":"2022-06-29T05:08:51","modified_gmt":"2022-06-29T05:08:51","slug":"tips-for-starting-your-car-dealership-with-live-chat","status":"publish","type":"post","link":"https:\/\/www.livechatagent.com.au\/blog\/tips-for-starting-your-car-dealership-with-live-chat\/","title":{"rendered":"Tips For Starting Your Car Dealership With Live Chat"},"content":{"rendered":"
\"Tips
Tips for Starting your Car Dealership with Live Chat<\/figcaption><\/figure>\n

Car buying habits are changing. Car buyers have started to use the internet to do most of their searching online rather than visiting multiple dealers. They narrow their choices to one or two models, and dealers and then visit the dealers to see and test drive the car. At times they even schedule a test drive through the car dealer’s website, using chat services, making it quicker and easier to book in. This means that good live chat service providers on your website can make a big difference in whether your dealership makes the cut.<\/span><\/p>\n

Live Chat Services<\/b><\/h2>\n

Today most businesses have live chat services because the customers have started demanding faster responses to their queries. Car dealerships are no different. Auto dealer chat or automotive live chat usually deals with the selling and servicing of cars. However, just having live chat on your website rarely works unless backed by a committed team willing to take the time and effort needed to provide good customer service. This is because a customer opts for live chat support because they want to get a quick response. But their fundamental requirement is for their issue to be solved. Unless the chat agent is motivated to provide a solution, the customer might leave the chat even more frustrated than in the beginning.<\/span><\/p>\n

So is there a disconnect?<\/b><\/h3>\n

The short answer is yes, the disconnect here is the classic one of business needs vs customer needs. The business will want to spend minimum time on each chat, while the clients will want to get a resolution to their problem. While a customer would be happy to resolve the issue quickly, they would prefer the resolution even if it takes longer. A business that prioritises customer satisfaction and quality over speed or numbers will see significant benefits. Customers will be more loyal, give a more positive word of mouth and spend more with companies who provide a genuine live chat experience that is customer-oriented.<\/span><\/p>\n

Studies show that 95% of customers prefer qualified, high-quality customer service over the speed of resolution. Businesses offering quality live chat support on their website will have over 52% of their customers coming back. Today all companies cannot provide the level of support that the customers are looking for. As a result, customers are disappointed in the service provided and are less loyal and spend less on the company. Word of mouth by customers happens more than 20% of the time, with positive comments being somewhat more. When a live chat is done right, the positive word of mouth is around 29%, increasing your chances of growing your business. On top of that, approximately 79% of companies have seen sales, revenue, and customer loyalty grow when offering live chat. Also, 38% of the customers are more likely to buy from a company offering live chat support.<\/span><\/p>\n

Automotive Live Chat<\/b><\/h2>\n

The current trend in car buying suggests that potential car buyers are more interested in buying cars online than visiting a dealership. Global numbers show that more than 50% of car buyers prefer buying online. As a car dealership, meeting them where they are is in your interest. Live chat on your website will be your key to unlocking car purchase-oriented lead generation from your website.<\/span><\/p>\n

Selling Cars \u2013 Dealership Vs Online<\/b><\/h3>\n

Selling cars at the dealership<\/span><\/h4>\n