{"id":35,"date":"2020-02-27T10:16:47","date_gmt":"2020-02-27T10:16:47","guid":{"rendered":"https:\/\/www.livechatagent.com.au\/blog\/?p=35"},"modified":"2020-06-12T11:18:36","modified_gmt":"2020-06-12T11:18:36","slug":"meet-the-demand-with-live-chat","status":"publish","type":"post","link":"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/","title":{"rendered":"How Do Car Dealerships Meet the Demand with Live Chat?"},"content":{"rendered":"<p><style>\n@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400italic);\nblockquote{\n  font-size: 1.4em;\n  width:100%;\n  margin:50px auto;\n  font-family:Open Sans;\n  font-style:italic;\n  color: #555555;\n  padding:1.2em 30px 1.2em 30px;\n  border-left:8px solid #9e2c7f;\n  line-height:1.2;\n  position: relative;\n  background:#EDEDED;\n}<\/p>\n<p>blockquote::before{\n  font-family:Arial;\n  content: \"\\201C\";\n  color:#9e2c7f;\n  font-size:4em;\n  position: absolute;\n  left: 10px;\n  top:-10px;\n}<\/p>\n<p>blockquote::after{\n  content: '';\n}<\/p>\n<p>blockquote span{\n  display:block;\n  color:#9e2c7f;\n  font-style: normal;\n  font-weight: bold;\n  margin-top:1em;\n}\n.BlogMain  blockquote p{margin-bottom:0px;}\n<\/style>\n<\/p>\n<p style=\"text-align: justify;\">The Automotive industry in 2020 looks vastly different to 10 years ago. If we head back 10 years we were still pouring money into bricks and mortar and trying to create a consumer experience within the showroom. Consumers visited approximately 5 dealers and drove cars at each one before deciding on their favourite. Steam ahead to the present day and if your digital strategy isn\u2019t right then the bricks and mortar experience simply doesn\u2019t matter. Why? Because over 85% of your car buyers will start their journey online, and almost half (47% to be exact) will buy a car after only 1 test drive. So if you can\u2019t engage with them, where they are, when they need they\u2019ll never make it to that new customer experience lounge with the free wi-fi and expensive coffee machine in the corner of your showroom.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" title=\"Car Dealerships\" src=\"https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/New-Auto-Car.png\" alt=\"Car Dealerships\" width=\"1200\" height=\"982\" \/><\/p>\n<p style=\"text-align: justify;\">So, now that we know most of our buyers are starting online what\u2019s your dealership doing to capitalise on it? How are you making sure that your customer experience is as good online as it is offline? And is it really all about price?<\/p>\n<p style=\"text-align: justify;\">For far too long, we have assumed that all customers care about is the best price of the car, but according to Google Insights, your shoppers are searching for much more than simply price. The top searches in Automotive include lifestyle fit, price range, features, comparisons and video. This means that If all you\u2019re doing online is giving the cheapest price you\u2019re missing the mark on so many levels that once again you\u2019ve lost the conversation before any words have even been spoken.<\/p>\n<blockquote>\n<p>65% of the car-buying population buy a car that is a different make to their last car every time.<\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\"><strong>What About Loyalty?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Aussies used to be loyal to their brand, but if what\u2019s happening with Holden &#8211; the great Aussie brand &#8211; is anything to go by, Australians are far less loyal than we\u2019d like to think. In fact, 65% of the car-buying population buy a car that is a different make to their last car every time. Now, this may sound like the end of an era, but really it gives us far more opportunity to connect and be top of mind when someone goes to purchase their next car.<\/p>\n<blockquote>\n<p>41% of online shoppers will visit your dealer website before buying, so if they get there and there\u2019s no-one answering the door chances are they\u2019ll shop somewhere else.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Consumers, now more than ever before want to interact with you on their terms in their space. I can\u2019t imagine a dealership, or store opening their doors without having any staff to serve their customers, but that\u2019s effectively what we\u2019re doing online. We spend all this money to build a great website, we add video and plenty of call to actions, then neglect to man it and speak with our website customers at the time and place they want to talk. Now, I can here you thinking \u201cThat\u2019s ok, they only go to the manufacturer or 3rd party sites anyway.\u201d the data proves you wrong. 41% of online shoppers will visit your dealer website before buying, so if they get there and there\u2019s no-one answering their questions chances are they\u2019ll shop somewhere else.<\/p>\n<p style=\"text-align: justify;\">Live Chat is about taking that great live experience that your customer receives in your showroom and giving it to them when they\u2019re ready, in their comfort zone, on your website. Now, more than ever with shifting work schedules, work-life balance and so much of the population connected 24\/7 we need to make the change. We need to learn to connect via our websites \u00a0and speak their language.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36 size-full\" title=\"Automotive Live Chat\" src=\"https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/Live-Chat-Tool-Services.jpg\" alt=\"Automotive Live Chat\" width=\"733\" height=\"727\" srcset=\"https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/Live-Chat-Tool-Services.jpg 733w, https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/Live-Chat-Tool-Services-150x150.jpg 150w, https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/Live-Chat-Tool-Services-300x298.jpg 300w, https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/Live-Chat-Tool-Services-100x100.jpg 100w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.livechatagent.com.au\/\">Live chat service providers<\/a><\/strong> know better than anyone that it\u2019s all about the conversation, making auto dealer chat a must for every dealer, Australia wide.<\/p>\n<p><a href=\"https:\/\/www.livechatagent.com.au\/pricing\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/06\/Live-Chat-Agent-Call-To-Action.jpg\" alt=\"\" width=\"1000\" height=\"320\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12px;\"><em>*statistics provided by https:\/\/www.thinkwithgoogle.com\/intl\/en-aunz\/consumer-insights\/path-purchase-new-car-buyers-why-aussie-brands-and-oems-need-digital-first-strategy\/<\/em><\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 40px; top: 2006.5px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The Automotive industry in 2020 looks vastly different to 10 years ago. If we head back 10 years we were still pouring money into bricks and mortar and trying to create a consumer experience within the showroom. Consumers visited approximately 5 dealers and drove cars at each one before deciding on their favourite. Steam ahead<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[6,5,4],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-dealerships","tag-automotive-chat","tag-chat-agents","tag-live-chat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Australian Auto Dealers Should Use Live Chat Online<\/title>\n<meta name=\"description\" content=\"41% of shoppers will visit your dealer website before buying. Live Chat is about taking that great live experience that your customer receives in showroom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Horey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/\"},\"author\":{\"name\":\"Tracey Horey\",\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/#\/schema\/person\/0579a28b1fff39abaada26fb0d7b983a\"},\"headline\":\"How Do Car Dealerships Meet the Demand with Live Chat?\",\"datePublished\":\"2020-02-27T10:16:47+00:00\",\"dateModified\":\"2020-06-12T11:18:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/\"},\"wordCount\":662,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/Live-Chat.jpg\",\"keywords\":[\"automotive chat\",\"chat agents\",\"live chat\"],\"articleSection\":[\"Car Dealerships\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/\",\"url\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/\",\"name\":\"Why Australian Auto Dealers Should Use Live Chat Online\",\"isPartOf\":{\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.livechatagent.com.au\/blog\/meet-the-demand-with-live-chat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.livechatagent.com.au\/blog\/wp-content\/uploads\/2020\/02\/Live-Chat.jpg\",\"datePublished\":\"2020-02-27T10:16:47+00:00\",\"dateModified\":\"2020-06-12T11:18:36+00:00\",\"description\":\"41% of shoppers will visit your dealer website before buying. 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